• UnderpantsWeevil@lemmy.world
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      2 months ago

      More economically to shut down and reincorporate than to spend a bunch of money on lawyers.

      But I doubt Musk is going to see a flood of new ad revenue out of this.

      • shalafi@lemmy.world
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        2 months ago

        new ad revenue

        I’m no marketing guy, and all other things aside, signing an advertising agreement with X would be a hard “NO” after this suit.

    • Imgonnatrythis@sh.itjust.works
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      2 months ago

      Maybe it’s a Win win. Less advertisers and Elon looks like a psychopath and disuades further ad income for his hate platform

  • Zak@lemmy.world
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    2 months ago

    Musk: starts allowing Nazi shit on Xitter

    Advertiisers: Hey, we don’t like Nazi shit. We might stop advertising if that keeps happening.

    Musk: Go fuck yourself. Is that clear? I hope it is.

    Advertisers: stop doing business with the guy who told them to go fuck themselves

  • ReallyActuallyFrankenstein@lemmynsfw.com
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    2 months ago

    Today, the House Judiciary GOP’s official account on X called GARM being discontinued a “big win for the First Amendment” and a “big win for oversight.” X CEO Linda Yaccarino also applauded the news.

    It’s just opposite day? We just say whatever is the opposite of what’s true?

    • UnderpantsWeevil@lemmy.world
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      Beating my enemies into submission = A big win for Freedom and Liberty

      The first amendment is simply when conservatives get what they want.

    • Snapz@lemmy.world
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      2 months ago

      We really don’t say it enough, but fuck Linda for being a hollow, complicit piece of shit human.

      • Asafum@feddit.nl
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        2 months ago

        I’m partial to Gaslight Obstruct Project. This is probably somewhere in “gaslight” as in “this is a good thing! You must be crazy to think this is bad, everyone says this is a good thing.”

  • themurphy@lemmy.ml
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    2 months ago

    He literally bullied a non-profit organisation set in the world to use advertisement money responsible into ceasing operations.

    Loss for the world once again, and the article even says that Republicans celebrated. That country is sick.

  • norimee@lemmy.world
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    2 months ago

    THIS IS NOT A GOOD THING.
    He didn’t shut down advertisers, he shut down an organisation for best practices in advertising.

    Wiki World Federation of Advertisers

    WFA’s aim is to champion effective and sustainable marketing communications worldwide. …

    …WFA formed the Global Alliance for Responsible Media (GARM), a global cross-industry alliance which aims to improve digital safety and eliminate harmful online content…The alliance has introduced guidelines concerning misinformation and new standards on ad placements…

    …WFA is a founding member of the Unstereotype Alliance, UN Women’s flagship partnership with the marketing industry to eradicate harmful gender stereotypes in advertising…It is also a founding member of the Coalition for Better Ads, a cross-industry initiative to improve consumers’ experience with online advertising.

    WFA holds Global Marketer Week, a series of events bringing together brand marketers to learn about the latest public affairs issues and best practice in marketing.

  • schema@lemmy.world
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    2 months ago

    Even if this group shuts down completely, all this does is waste twitter’s money while it also tells advertisers to stay the fuck away from ever do any business on Twitter.

    • SlopppyEngineer@lemmy.world
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      2 months ago

      And now he has to sue the advertisers individually if he wants to continue this idiotic plan. That’ll surely convince people to spend money on X

    • Vanon@lemmy.world
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      2 months ago

      I read this similarly. Most significantly, advertisers in the group are probably less likely to spend on tweeter now. The complete opposite of Elen’s goal. The advertisers simply “deleted” the group (not any actual ad agencies), because it was calculated to cost the least. The group, GARM, was an attempt to collectively manage harm to their brands, which they will obviously continue to do in other ways.

  • Red_October@lemmy.world
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    2 months ago

    Sounds to me like all advertisers should just assume that on Xitter, their ads will show alongside Nazi/Alt-Right/Hateful content. GARM, the project that Elmo just killed, used to inform them when that sort of thing happened. So with the warning system down, Ad companies should revert to a fail-safe state and abandon the platform completely.

    And the rest of us should ABSOLUTELY make a habit of blasting out screenshots of ads next to heinous shit, and ask the company why they support that kind of content.

    • Revan343@lemmy.ca
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      And the rest of us should ABSOLUTELY make a habit of blasting out screenshots of ads next to heinous shit, and ask the company why they support that kind of content.

      This is the way

    • axh@lemmy.world
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      And the rest of us should ABSOLUTELY make a habit of blasting out screenshots

      Good idea, but stopping using xitter completely would be even better.

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    2 months ago

    Note to myself: Whenever I do contracts or somehow being responsible, I‘ll put a proxy company in between. If things go bad, I just shut down that responsible proxy and am out of duty.

    Just an interesting observation about business behavior.

  • EatMyPixelDust@lemmy.blahaj.zone
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    2 months ago

    I feel like this will only hurt him in the long term, advertisers in general are probably more likely to avoid X in the future. I know I would.

    • ShaggySnacks@lemmy.myserv.one
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      2 months ago

      They are all the biggest snowflakes. The slightest criticism breaks their fragile egos. Billionaires really require a safe space.

    • Gsus4@mander.xyz
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      2 months ago

      It’s cheap to them and bankrupts their victims or forces them to settle. There should be a way to punish frivolous lawsuits by %income/assets.

    • Thebular@lemmy.world
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      2 months ago

      It definitely is, but they filed in Texas which doesn’t have anti-SLAPP laws for federal cases

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    2 months ago

    I wish Elon treated the whole planet like his children.

    He would just jet off and never communicate again, we would be free of this cancer for good.

  • Simulation6@sopuli.xyz
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    2 months ago

    They are getting all this great free press about why to avoid Musk, must have figured their job is done.