If really bots are being used for this, will that also contribute to the traffic metric like a normal user would?
no: bots generally use the API and, even if they went through the web ui, bot traffic doesn’t generally trigger tracking (you could write a bot that does that, but it would be extra work)
The Ask Noah podcast has an interview with Mike McGrath from RH and, besides trying to argument that it will now be illegal/impossible for downstream repackagers to just use RHEL’s source rpms, they say that the whole thing boils down to RH stop de-branding RHEL sources and feeding them back into the Centos git.
Personally, I guess they initially just decided to stop working for Oracle/Alma/Rocky for free (after all, there’s no reason for RH to do the RHEL de-branding anymore since they killed Centos) and then saw an opportunity to try and spin the story into “clones will now be worse than RHEL” and “clones are morally bad”.