It’s run through the Open Collective, and is also run by Ruud who runs one of the larger Mastodon instances as well as some other stuff on the Fediverse I believe. They’re a fairly trusted actor in the space and I think pretty transparent with everything they do which is probably another reason many people flocked there.
Surely the Lemmy moment to start all Lemmy moments was the 3 day no-poop guy and not this?