It seems Ben and Jerry’s may be next in the firing line after they made waves with a provocative 4th of July tweet claiming the US is on stolen Indigenous land. Could we witness a downturn similar to Bud Light?
Or is their irresistibly good ice cream strong enough to keep their ship afloat?
They are trying to sell ideology. Like Starbucks selling “free trade coffee” or companies incorporating the pride flag into their logo. You don’t just buy physical products anymore.
They wouldn’t do it if it didn’t work.