TLDR: Yaccarino was brought in to smooth over corporate relations between Twitter and its advertisers, who are naturally trepidatious of Musk’s unpredictability and capriciousness. Her efforts have been frustrated because of, well…Musk’s unpredictability and capriciousness, the latest example of which are the bizarre tweet view limits that have largely broken the website in various ways.
TLDR: Yaccarino was brought in to smooth over corporate relations between Twitter and its advertisers, who are naturally trepidatious of Musk’s unpredictability and capriciousness. Her efforts have been frustrated because of, well…Musk’s unpredictability and capriciousness, the latest example of which are the bizarre tweet view limits that have largely broken the website in various ways.