Twitter CEO Linda Yaccarino made the remarks in a meeting earlier this month, per the FT. It follows reports that ad sales are down 59%.
  • Linda Yaccarino said staff must deploy "hand-to-hand combat’ to win back advertisers, per the FT.
  • The Twitter CEO’s remarks follow the NYT’s report that Twitter ad sales have fallen 59% in a year.
  • Some brands have been ensuring their ads don’t appear next to Elon Musk’s tweets, per the NYT.
  • luciole@beehaw.orgEnglish
    3·
    1 year ago

    Apparently “hand-to-hand combat” means to meet in person. The corporate lingo is killing me.

    • surtin@beehaw.orgEnglish
      1·
      1 year ago

      Definitely thought she meant for the sales team to accost and hold advertisers at gun point. Funny thing for sure.