ylai@lemmy.ml to Gaming@lemmy.mlEnglish · 7 months ago

'Marketing's dead, and I can back this s**t up': Larian's publishing director says players 'just want to be spoken to, and they don't want to be bamboozled'

www.pcgamer.com

cross-posted to:
games@sh.itjust.works

356

'Marketing's dead, and I can back this s**t up': Larian's publishing director says players 'just want to be spoken to, and they don't want to be bamboozled'

www.pcgamer.com

ylai@lemmy.ml to Gaming@lemmy.mlEnglish · 7 months ago

cross-posted to:
games@sh.itjust.works

In our State of PC Gaming roundtable, Larian's Michael Douse argues marketing isn't the right way to reach today's gaming audience.

Chat

RizzRustbolt@lemmy.world
link
fedilink
arrow-up
2·
7 months ago
That’s not what Chet in Marketing says.

Gaming@lemmy.ml

gaming@lemmy.ml

You are not logged in. However you can subscribe from another Fediverse account, for example Lemmy or Mastodon. To do this, paste the following into the search field of your instance: !gaming@lemmy.ml

Sub for any gaming related content!

Rules:

1: No spam or advertising. This basically means no linking to your own content on blogs, YouTube, Twitch, etc.
2: No bigotry or gatekeeping. This should be obvious, but neither of those things will be tolerated. This goes for linked content too; if the site has some heavy “anti-woke” energy, you probably shouldn’t be posting it here.
3: No untagged game spoilers. If the game was recently released or not released at all yet, use the Spoiler tag (the little ⚠️ button) in the body text, and avoid typing spoilers in the title. It should also be avoided to openly talk about major story spoilers, even in old games.

Visibility: Public

This community can be federated to other instances and be posted/commented in by their users.

4 users / day
473 users / week
2.03K users / month
7.73K users / 6 months
2 local subscribers
20K subscribers
1.37K Posts
15K Comments
Modlog