IBM, Lionsgate, the European Union, and, reportedly, Apple, have all pulled advertising from X following Elon Musk’s apparent endorsement of an antisemitic conspiracy theory. Experts say it could soon get much worse.
Death warrant? Maybe, but I expect companies (maybe not the EU, but - let’s be frank - probably the EU too) to go back into X as soon as they feel they are done cashing in this virtue signaling.
There were plenty of reasons to leave twitter before this idiotic tweet from Musk (reasons due to twitter’s action as a company, and not just Musk’s drunken posts) and they were all happily tweeting and advertising.
Is this drop that breaks the camel’s back? Maybe, but I wouldn’t be holding my breath.
My chips are also on them coming back, but at the same time it feels like Musk wants to make Twitter’s business harder than it needs to be.
This reaction doesn’t come from the last tweet itself, instead it comes from him not stopping with hot takes and not showing any signs of slowing down.
If he keeps going, I could see companies just accepting “it is what it is” and coming back, but at the same time it also feels like he’s one tweet away from going too far for most companies. And it’s not like Twitter is a strong social media anyway, they are not even in the top 10 social medias in terms of active users count: https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/
Maybe these companies may also decide that dealing with Twitter is more trouble than it’s worth. But we’ll see
I don’t think x’s value is from the number of users. It’s the type of powerful people on it and the headline style format the multiplies it’s impact across the information space. It still sucks though
X is a shit company that doesn’t need to exist anymore but I’m equally tired of companies virtue signaling behind causes. Like, fuck off, I don’t need you to tell me that you’re “invested” in “human rights” or “causes” when you treat your workers like shit and fail to provide your retail workers a minimum wage for example.
X and these other companies virtue signaling behind causes for profit/marketing goodwill can all go to hell.
Death warrant? Maybe, but I expect companies (maybe not the EU, but - let’s be frank - probably the EU too) to go back into X as soon as they feel they are done cashing in this virtue signaling.
There were plenty of reasons to leave twitter before this idiotic tweet from Musk (reasons due to twitter’s action as a company, and not just Musk’s drunken posts) and they were all happily tweeting and advertising.
Is this drop that breaks the camel’s back? Maybe, but I wouldn’t be holding my breath.
My chips are also on them coming back, but at the same time it feels like Musk wants to make Twitter’s business harder than it needs to be.
This reaction doesn’t come from the last tweet itself, instead it comes from him not stopping with hot takes and not showing any signs of slowing down.
If he keeps going, I could see companies just accepting “it is what it is” and coming back, but at the same time it also feels like he’s one tweet away from going too far for most companies. And it’s not like Twitter is a strong social media anyway, they are not even in the top 10 social medias in terms of active users count: https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/
Maybe these companies may also decide that dealing with Twitter is more trouble than it’s worth. But we’ll see
Well, that was certainly decisive.
I don’t think x’s value is from the number of users. It’s the type of powerful people on it and the headline style format the multiplies it’s impact across the information space. It still sucks though
right, but what matters to most ad publishers is the number of eyeballs that are converted into buying customers
X is a shit company that doesn’t need to exist anymore but I’m equally tired of companies virtue signaling behind causes. Like, fuck off, I don’t need you to tell me that you’re “invested” in “human rights” or “causes” when you treat your workers like shit and fail to provide your retail workers a minimum wage for example.
X and these other companies virtue signaling behind causes for profit/marketing goodwill can all go to hell.