With no communication from the company, publishers relying on Facebook traffic are at the mercy of the inscrutable algorithm. Data shows an apparent change at Facebook in May caused website traffic to tank at some news sites.
Facebook managed to convince the higher ups at journalism orgs that it was an easy revenue solution without providing data short of essentially “look how many people are on our site.”
Everyone I worked with in actual newsrooms knew a push to reliance on Facebook left us in a really bad position with predictable results, but it happened nonetheless.
Facebook managed to convince the higher ups at journalism orgs that it was an easy revenue solution without providing data short of essentially “look how many people are on our site.”
Everyone I worked with in actual newsrooms knew a push to reliance on Facebook left us in a really bad position with predictable results, but it happened nonetheless.