With how the Overton window is shifting far to the right, I’m not sure companies really care anymore if their content is placed next to hateful shit. As long as it generates money it is acceptable.
The only way big brands keep expanding is by finding new audiences to appeal to. Groups who were socially excluded in the past become the next big target demographic as companies reach saturation in other markets.
Having their business be publicly associated with groups who are openly attacking these new frontiers of sales is absolutely something they want to avoid.
Not, you know, because they believe Nazis are bad - they may or may not hold that view - but because Nazis are unpopular.
While that’s how things used to be, the heavy rebranding of white supremacy into this new alt right “anti woke” has made Nazi views a lot more mainstream. One of the most popular “news” networks in North America normalize white supremacist ideology daily to hundreds of millions.
Lol I can just imagine them sitting in some dystopian marketing brand meeting analysing target demographics… “It seems one of the biggest growing demographics is young Nazis who now call themselves “alt-right”, so Jenny, any ideas on how we can tailor our content to appeal to even more Nazis, while also not upsetting our main demographic of centrist customers who prefer to ignore all politics?”
With how the Overton window is shifting far to the right, I’m not sure companies really care anymore if their content is placed next to hateful shit. As long as it generates money it is acceptable.
The only way big brands keep expanding is by finding new audiences to appeal to. Groups who were socially excluded in the past become the next big target demographic as companies reach saturation in other markets.
Having their business be publicly associated with groups who are openly attacking these new frontiers of sales is absolutely something they want to avoid.
Not, you know, because they believe Nazis are bad - they may or may not hold that view - but because Nazis are unpopular.
While that’s how things used to be, the heavy rebranding of white supremacy into this new alt right “anti woke” has made Nazi views a lot more mainstream. One of the most popular “news” networks in North America normalize white supremacist ideology daily to hundreds of millions.
Lol I can just imagine them sitting in some dystopian marketing brand meeting analysing target demographics… “It seems one of the biggest growing demographics is young Nazis who now call themselves “alt-right”, so Jenny, any ideas on how we can tailor our content to appeal to even more Nazis, while also not upsetting our main demographic of centrist customers who prefer to ignore all politics?”