I don’t understand why journalists continue to call users with the blue check-mark “verified”. There’s no verification of anything but a credit card. Verification is a relic of the past and they need to shift their language to match reality. Maybe call them “paid” users.
I mean, Walt Disney might not have actually minded this.
Someone should take screenshots and put them on the internet. It will scare Microsoft and others into not running ads on Twitter.
Don’t the ads just run automatically on content? It’s not like they’re hand picking these as targeted ads for people who enjoy neo-nazi propaganda.
Most ads are targeted these days. You tell which user profiles to run ads to.
Also appearing next to controversial content is brand damage for these companies. They try to avoid it as much as possible.
With how the Overton window is shifting far to the right, I’m not sure companies really care anymore if their content is placed next to hateful shit. As long as it generates money it is acceptable.
The only way big brands keep expanding is by finding new audiences to appeal to. Groups who were socially excluded in the past become the next big target demographic as companies reach saturation in other markets.
Having their business be publicly associated with groups who are openly attacking these new frontiers of sales is absolutely something they want to avoid.
Not, you know, because they believe Nazis are bad - they may or may not hold that view - but because Nazis are unpopular.
While that’s how things used to be, the heavy rebranding of white supremacy into this new alt right “anti woke” has made Nazi views a lot more mainstream. One of the most popular “news” networks in North America normalize white supremacist ideology daily to hundreds of millions.
Lol I can just imagine them sitting in some dystopian marketing brand meeting analysing target demographics… “It seems one of the biggest growing demographics is young Nazis who now call themselves “alt-right”, so Jenny, any ideas on how we can tailor our content to appeal to even more Nazis, while also not upsetting our main demographic of centrist customers who prefer to ignore all politics?”
Advertisers need to see more articles like this. Pulling the ad dollars away from Twitter is the last lever anyone has to try to change it, and it should have happened long ago at this point.
Twitter must be held responsible for the kind of Nazi content its allowing on their site.
They are. People are leaving in droves. Advertisers are abandoning the site.
Just like Reddit is trying to do. Monetizing hate is profitable apparently.
That was clear to me when Musk unbanned the Neo-Nazis and there was many articles about it like: https://techcrunch.com/2022/12/02/elon-musk-nazis-kanye-twitter-andrew-anglin/?guccounter=1
So, seeing as even I could predict that 6 months ago, why the fuck are these companies still running ads there? Do they want this?
Do they want this?
Apparently they have no issues with nazis, but the moment you mention a minor slur in a youtube video you will be demonetized into oblivion, and don’t even try showing some skin or they will call the FBI.
They demonetize the slightest thing because that way they don’t need to pay anyone for the money they make…
I guess ads are more effective on easily brainwashed people, so it’s good for business. they want business not feel-good morals…
Imagine contacting a company as a journalist for comment and getting a poop emoji as a response
Twitter is almost as big of a shitshow as Reddit is
They are democratic decisions adjusted to the majority of the current remaining users of Twitter.
deleted by creator
you misread the article
there’s a tweet post containing neo-nazi video, and the ads for big company appears alongside that tweet
At this point, still using Twitter is like being on Reddit, I can’t say which one is worse.
Much as I hate jailbait hufflepuffman, twitter’s worse.
I mean Reddit isn’t a predominantly right wing platform (yet)