Pornhub’s parent company is changing its name to total nonsense::MindGeek, the parent company of Pornhub and other adult entertainment websites is changing its name to Aylo as it looks to get a “fresh start.”

  • Vlyn@lemmy.zip
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    1 year ago

    With “total nonsense” I expected something like ZyAbct328 or some crap, like a name you can barely find to stay under the radar.

    But Aylo? Wtf is The Verge doing?

    Aylo is only “nonsense” because you’re not used to it. What about Sony? Nike? Lego? Cisco? Adobe? …

    • fristislurper@feddit.nl
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      1 year ago

      Just because I was curious: Sony comes from sonos, sound in Latin. Nike is the Roman Greek God of victory. Lego is is a Danish abreviation for “play well”. Cisco comes from San Fransisco. Adobe is the name of a Creek near the founders house.

      • Vlyn@lemmy.zip
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        1 year ago

        Of course they have origins, but that is pretty much true of any name. If I look up “Aylo” I find:

        A user from Morocco says the name Aylo is of Portuguese origin and means “someone who’s easily attached to someone”.
        A submission from New York, U.S. says the name Aylo means “One who sees seeds” and is of African origin.
        A user from Canada says the name Aylo means “Loving”

        • czl@lemmy.noice.social
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          1 year ago

          I can tell you the first one is total BS — there is no word in Portuguese that even sounds close to that one. Source: am a Portugal.

          • Lupec@lemm.ee
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            1 year ago

            Adding to that as a native Brazilian Portuguese speaker, no word I’m aware of comes even close to that one either. Our words don’t really use Y like that to begin with.

    • Echo Dot@feddit.uk
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      1 year ago

      Aylo sounds like the name of the finance company. It is boring and generic in that it doesn’t really mean anything. The perfect name.

      Where is MindGeek always makes me think of a manufacturer of cheap crappy toys, like novelty mugs that change colour when you pour hot liquid in them and small remote control cars that stick to the ceiling. You know the kind of tat that’s always been sold off in the centre aisles of shopping malls.

      • themeatbridge@lemmy.world
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        1 year ago

        You’re thinking of ThinkGeek which was an online store that used to sell all that stuff, but they couldn’t compete with Amazon.

        • Echo Dot@feddit.uk
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          1 year ago

          That’s probably why I’m associating the name but I know they are different companies.

  • XPost3000@lemmy.ml
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    1 year ago

    They’re changing their name to “Aylo”, not literal “Total Nonsense” and that makes me sad

  • AFaithfulNihilist@lemmy.world
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    1 year ago

    These kind of rebranding moves serve a specific purpose. They announced to the marketing universe a change of name and in turn the marketing universe adopts this new name thus pushing out the old name from relevance in search results or news articles.

    This serves the goals of the marketing universe by being fresh and marketable, and serves the needs of the business by allowing them to shed their reputation like a cast-off skin.

    The general public loses out because information is now fractured and the continuity is broken.

  • db2@sopuli.xyz
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    1 year ago

    Makes more sense than creating a parent company out of whole cloth and calling it Alphabet.

  • Margot Robbie@lemm.ee
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    1 year ago

    Everybody is still going to know it’s them, and I don’t think they can get respectable engineers to work for them. There really isn’t any prestige in working there.

    They should at least expanded to have another site up for general SFW video content to compete with youtube and produce originals, since they clearly have the tech for it.

    • redcalcium@lemmy.institute
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      1 year ago

      You can work on a porn site without seeing any porn. IIRC Pornhub’s test site doesn’t contain any porn so their engineers can work normally, just like those engineers who work on CSAM detection and reporting system never actually see any CSAM themselves.