Mozilla’s system only measures the success rate of ads—it doesn’t help companies target those ads—and it’s less susceptible to abuse, EFF’s Lena Cohen told @FastCompany@flipboard.com. “It’s much more privacy-preserving than Google’s version of the same feature.”
https://mastodon.social/@eff/112922761259324925
Privacy experts say the new toggle is mostly harmless, but Firefox users saw it as a betrayal.
“They made this technology for advertisers, specifically,” says Jonah Aragon, founder of the Privacy Guides website. “There’s no direct benefit to the user in creating this. It’s software that only serves a party other than the user.”
As a privacy enthusiast and pragmatist, I see Firefox as providing no additional benefit to users or advertisers. Considering the laughably small market share of Firefox, I’m not sure how it is expected to woo advertisers over either.
Which of these options look more robust: Google Topics, Mozilla PPA, or advertisers doing AB testing on their own by simply using different links for different audiences?
If you trust the advertiser, they can do it on their own. If you don’t trust the advertiser, then the additional third party does nothing.